The Wait is Over: Our 30th Anniversary Celebration will officially be celebrated on September 16th!
After months of anticipation and preparation, the moment we’ve all been eagerly waiting for has finally arrived! We are ecstatic to announce that our 30th anniversary milestone is here, and we are ready to celebrate this momentous occasion with all of you.
A Milestone Three Decades in the Making!
September 16th marks not only a significant date on our calendar but also a landmark achievement in our company’s history. Thirty years ago, we embarked on a journey fueled by ambition and a vision to make a difference. Today, as we reflect on three decades of growth, innovation, and success, we are filled with immense pride and gratitude for the incredible journey we’ve shared with you.
Over these thirty years, we’ve built more than just a business—we’ve forged lasting partnerships, achieved remarkable milestones, and created a legacy of excellence. This anniversary is a celebration of all that we’ve accomplished and a look forward to the exciting future that lies ahead.
Our commitment to innovation, excellence, and customer satisfaction remains unwavering. We look forward to continuing our journey with you, creating new milestones, and achieving even greater successes together.
Thank you for being an essential part of our story. Your support, trust, and enthusiasm have been the driving forces behind our achievements. Here’s to celebrating our past and embracing the future with renewed energy and enthusiasm!
Here’s to the next 30 years of success and growth!
Supplier Highlight
Tiger Brands
Tiger Brands, a longstanding South African food and consumer goods company, has been a partner of Kerston Foods for over 25 years. Their dedication to producing high-quality products and providing reliable service aligns perfectly with our own commitment to delivering exceptional value to our customers.
We believe that strong partnerships are essential for success. By working closely with suppliers like Tiger Brands, we can ensure that our products meet the highest standards of quality and safety. We are grateful for the continued partnership with Tiger Brands and look forward to many more years of collaboration. Here is what Tiger Brands has to say about the experience in working with Kerston Foods straight from one of their regional sales operations manager, Vivian van Niekerk:
“Our partnership has evolved over the years, but noticeably the last 2 years has shown extensive growth, linked to the new premises that Kerston Foods moved to, which has led to bulk purchases that ultimately benefits both sides of the partnership.
What sets Kerston Foods apart is that they have high standards and lots of integrity, there are no grey areas, and you know where you stand at all times.
A notable time that stands out in the history of our partnership with KF is the fact that Kerston Foods gives back to the community by means of a lot of projects to name some: Shavathon, Beach cleanups etc.
Kerston Foods growth and longevity has affected Tiger Brands, because we understand that your growth is our growth and visa versa. It takes some convincing to get new products listed with Kerston but in the end, we get there, as mentioned Kerston has high standards.
Our partnership in the coming years can only go from strength to strength, these are tough times we are in and the markets and interest rates have been so unstable, food costs through the roof, we can only try and support each other as best possible, but it does take a partnership and we cannot go through this with blinkers on, we should try new innovation and make sure every supplier is willing to co-operate, including Kerston Foods
Looking ahead, we are enthusiastic about continuing this remarkable journey with you. Kerston Foods is a loyal and respected customer with Tiger Brands, and we wish to keep this going for many years!”
All Gold Range
At Tiger Brands we uphold high quality standards, and our raw materials gets scrutinised before using materials in our production.
We are a well-known household brand, with many distinctive product lines, of which one is All Gold.
All Gold products are superior to the rest on the market. We had competitor products like Heinz, but we still dominated the market, and this led to them exiting SA. All Gold is a household brand our jams are made from real fruit for example, our Baked Beans has been a favourite for years and it’s all down to quality and sustainability.
A quality brand with superior product lines perfectly aligned with Kerston Foods product offering to their customer base.
Customer Insights
Onomo Hotel Foreshore
Nestled in the vibrant Foreshore suburb of Cape Town, the Onomo Hotel Foreshore is a contemporary 3-star establishment offering 70 elegantly designed rooms, each featuring modern amenities such as complimentary Wi-Fi, flat-screen TVs, and air conditioning. Guests can enjoy a comfortable and relaxing stay with access to the hotel’s fitness centre, versatile conference rooms, and a restaurant serving a delightful mix of local and international cuisine. With its prime location near iconic landmarks like the V&A Waterfront and Table Mountain, Onomo Hotel is an excellent choice for both business and leisure travellers.
We are pleased to strengthen our partnership with Onomo Hotels and are excited to share the inspiring journey of their collaboration with Kerston Foods, as narrated by their esteemed Head Chef, Juanita Lalsing.
“I have been a customer of Kerston Foods for almost five years now. Kerston Foods’ commitment to customer satisfaction has kept me going back to them.
My most memorable experience was when I got to meet their sales agents face to face. Putting a face to a name was very memorable for me. Sales agents that always goes the extra mile for me in my hour of most need.
The increase in occupancy at the Onomo Foreshore Hotel has allowed Kerston Foods products to evolve in my menus, and my biggest milestone with Kerston Foods is knowing that I can incorporate all my supplies from one supplier.
I am very excited about the fact that Kerston Food prioritises my relationship with them as an ongoing customer, and it makes me feel at ease knowing that I can approach them with a special request even if it is not their line item, they will go the extra mile for me.
Kerston foods is my number one supplier always, thank you for your excellent service, highly appreciated!”
Staff Insights
Anelisa Nikelo
Since January 2016, Anelisa Nikelo, has formed a part of our operations at Kerston Foods and we have seen him grow over the past 8 years into a formidable staff member that is highly respected and valued in our distribution team. We are very proud to have him a part of our distribution team that leads the way to our success in delivering on time to our customers with commendable customer service. Our customers love him so much that not a day goes unnoticed or without questions when he is not on his route. Anelisa has graciously shared his journey with Kerston foods.
“Memories that stand out from me with the company over the years, is when had only 6 vehicles without fridge, we were using cooler boxes to put frozen stock years ago and have evolved to a fleet that is now equipped with a lot of technology new features
Over the years there has been a lot of changes in the company with regards to size and expanding, but the culture has mostly remained the same.
Some of the challenging moments we had as a business in the beginning was lack of communication because we didn’t have tools like cell phones. Our process with stock that was returned from the route was very manually and our staff component and amount of trucks was small. Now we have a dedicated returns room and more trucks with fridge and hired more employees to overcome this challenge, the level of communication level upgraded, including social networking.
One of my fondest memory with the company was in 2019, when I won two awards Rising Star and Honesty accompany with money.
In my own opinion I believe that Kerston Foods has a grown to be one of the best suppliers in the industry, despite the competition rising. We have survived the hard times e.g. Covid and we are still advancing. In terms of staff and trucks as well as the warehouse size, we have been growing and still growing.”
Upcoming Impact Initiative
30th Birthday Bash Celebration
Celebrating big milestones in business with staff is essential for fostering a positive work environment and boosting morale. These celebrations acknowledge the collective effort and dedication of the team, reinforcing their sense of achievement and belonging. Recognising milestones also strengthens employee engagement, loyalty, and motivation, as it shows appreciation for their hard work. Additionally, these events provide an opportunity to build camaraderie and celebrate success together, creating a stronger, more unified team.
Get ready for a grand celebration that’s on the horizon! We’re planning something special to mark this occasion and will be sharing the details with you soon. Your contribution has been invaluable, and we can’t wait to celebrate this momentous event together.